Brand identity for an open-air classical music fest В КУСТАХ (IN THE BUSHES).
The main goal of the project is to make the event attractive both for classical music lovers and for those who have just started their acquaintance with it.
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Concept 1
Based on the structure of music notation.
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Concept 2
Based on a visual representation of a mixture of two cores: conservative character of classical music and cool atmosphere of an open-air fest. This duality is expressed in the logo, fonts and icons.
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Concept 3
Based on a font, specifically created for the project. The font is inspired by the schemes used in orchestra conducting.
